Visual Design and Art Direction
Anderson “The Spider” Silva, one of the greatest MMA fighters of all time, had his return to the UFC octagon scheduled for January 2014, after a year recovering from a dramatic accident that fractured his shin a few years ago. An unique reality show about the Brazilian fighter was created. Named Spider Life Show, the project is a multi-platform reality show with two weekly 10 minutes episodes videos on Youtube and daily updates on social media. The Spider Life Show goes where no other program or interview has been, behind the scenes of Anderson Silva’s life, showing his relationship with his family, training routine, diet, his leisure time, the relation with friends, fans and his lifestyle.
Agency: Macro, Copy: Mark Wynkler, Branding: Lucas Fontes